The growth of virtual fundraising has been undeniable the past few years. Whether we blame it on the pandemic, or the ease that virtual fundraising has become, more and more individuals, businesses, and nonprofits are exploring their options for digital fundraising opportunities. In fact, the statistics speak for themselves. Online… Read More »How to Create a Donation (or Payment) Form
Have you ever wondered how to strengthen your brand’s position in the marketplace, build loyalty to your brand and service, and turn more people from leads to customers? The answer is simple… customer reviews! If you need some more help being convinced, here is some data collected by Pew Research… Read More »Should you include customer reviews on your website?
When navigating a business’s website looking for support or help answering a question about a product or service, you may have been given the option to “live chat” with the business instead of sending an email, completing a contact form, or calling a phone number. Over the past decade, big… Read More »Should you add Live Chat to your website?
Peter “Maverick” Mitchell, aka Tom Cruise, said it best! At Birthing Your Brand, we feel it too! Speed is very important for a website… so important that Google has made it part of their algorithm for ranking your website in their search engine results page (SERPs). When it comes to… Read More »I feel the need…
Finding the right keyword, or keywords, is fundamental to your Search Engine Optimization (SEO). Your keywords serve as the pillar on which you build your SEO strategy! You will also be able to check on your keywords over time to see if they are ranking and making your website rank… Read More »How to Optimize Your Post For a Keyword
Your website, social media, and any digital marketing are amazing methods to expand your businesses reach around the world and in your local community. The world’s most used search engine, Google, reports that greater than 46% of all online searches have a local intent behind them, meaning that these searchers… Read More »How to use Local Business Schema
Imagine that you enter into Walmart and are walking up and down all of the thousands of aisles because you’re not sure what you want to buy. Suddenly, a Walmart Associate (do those even exist…I’ve never been able to find one when I need one!) comes to you and asks… Read More »The Ask Method
Email is often the preferred method of sending information online, so it makes sense that email is also an essential part of running a successful website. When it comes to Birthing Your Brand, email is something that we have struggled with in regards to finding the best way to get… Read More »Improved Email Sending