{"id":1672,"date":"2021-09-09T10:34:20","date_gmt":"2021-09-09T15:34:20","guid":{"rendered":"https:\/\/birthingyourbrand.com\/?p=1672"},"modified":"2021-09-09T10:34:22","modified_gmt":"2021-09-09T15:34:22","slug":"how-to-optimize-your-post-for-a-keyword","status":"publish","type":"post","link":"https:\/\/birthingyourbrand.com\/how-to-optimize-your-post-for-a-keyword\/","title":{"rendered":"How to Optimize Your Post For a Keyword"},"content":{"rendered":"\n
Finding the right keyword, or keywords, is fundamental to your Search Engine Optimization (SEO). Your keywords serve as the pillar on which you build your SEO strategy! You will also be able to check on your keywords over time to see if they are ranking and making your website rank better as a whole. By improving your website’s rankings, you’ll generate more traffic to your website and increase potential customers that see your offerings. We will publish a full article this September 2021 on keywords and how to find them so check back soon!<\/p>\n\n\n\n
For those that already have or know the keywords that they want to rank for, you want to make sure that your post is optimized for search engines like Google, Bing, and Yahoo, so that you have a better chance to appear in search results. Although there are many different criteria that go into making your website rank for a keyword, the first step is on-page optimization!<\/p>\n\n\n\n
This one may seem obvious, but the first step in optimizing a page or post for a keyword is to include that keyword at least once in the content of that page or post. It’s also commonly believed that you should also feature your keyword in other parts of your page, including:<\/p>\n\n\n\n
The TITLE tag is the most important place to include your keyword for SEO purposes. The TITLE tag is an HTML code tag that allows you to give a web page or post a title, and this title can be found in the browser title bar as well as search engine results pages (SERP). It is limited to roughly 60 characters in length, and it’s limited space is one of the main reasons why it’s a good space to dedicate to your keywords.<\/p>\n\n\n\n
The title of your post is automatically used to generate your H1 tag (H1 and other heading tags are used to help Google understand the structure of your blog post), your URL (also known as the permalink, and the TITLE tag that we mentioned earlier. The title you use does NOT need to correspond exactly to your main keyword, and you can also edit the TITLE tag to not be the same as your post title in your blog post’s SEO settings.<\/p>\n\n\n\n