{"id":1672,"date":"2021-09-09T10:34:20","date_gmt":"2021-09-09T15:34:20","guid":{"rendered":"https:\/\/birthingyourbrand.com\/?p=1672"},"modified":"2021-09-09T10:34:22","modified_gmt":"2021-09-09T15:34:22","slug":"how-to-optimize-your-post-for-a-keyword","status":"publish","type":"post","link":"https:\/\/birthingyourbrand.com\/how-to-optimize-your-post-for-a-keyword\/","title":{"rendered":"How to Optimize Your Post For a Keyword"},"content":{"rendered":"\n

Finding the right keyword, or keywords, is fundamental to your Search Engine Optimization (SEO). Your keywords serve as the pillar on which you build your SEO strategy! You will also be able to check on your keywords over time to see if they are ranking and making your website rank better as a whole. By improving your website’s rankings, you’ll generate more traffic to your website and increase potential customers that see your offerings. We will publish a full article this September 2021 on keywords and how to find them so check back soon!<\/p>\n\n\n\n

For those that already have or know the keywords that they want to rank for, you want to make sure that your post is optimized for search engines like Google, Bing, and Yahoo, so that you have a better chance to appear in search results. Although there are many different criteria that go into making your website rank for a keyword, the first step is on-page optimization!<\/p>\n\n\n\n

optimizing the HTML<\/h2>\n\n\n\n

This one may seem obvious, but the first step in optimizing a page or post for a keyword is to include that keyword at least once in the content of that page or post. It’s also commonly believed that you should also feature your keyword in other parts of your page, including:<\/p>\n\n\n\n