{"id":1523,"date":"2020-09-10T10:21:43","date_gmt":"2020-09-10T15:21:43","guid":{"rendered":"https:\/\/birthingyourbrand.com\/?p=1523"},"modified":"2020-09-10T10:21:45","modified_gmt":"2020-09-10T15:21:45","slug":"how-to-take-incredible-photographs-for-your-website","status":"publish","type":"post","link":"https:\/\/birthingyourbrand.com\/how-to-take-incredible-photographs-for-your-website\/","title":{"rendered":"How to take Incredible Photographs for your website"},"content":{"rendered":"\n
So you\u2019ve signed up for Birthing Your Brand and are in the process of completing the onboarding questionnaire and you realize that we ask for a lot of photos and images from you to customize your website to your business. Humans (aka your visitors) are visual creatures; we subconsciously (and consciously) create associations with beautiful imagery and make emotional connections to colors. When it comes to having a beautiful AND functional website, a big part of it means having high-quality, beautiful photography that shows off you and your brand.<\/p>\n\n\n\n
The images on your website are immensely powerful. They grab your visitor\u2019s attention and hold it, communicating what your business is about and showcasing what products and services you have to offer. The big question becomes, \u201cHow do I get high quality pictures for my website?\u201d<\/p>\n\n\n\n
Many websites utilize stock photography. In fact, we have already added beautiful stock photography to your template to give your website a cohesive look (we even have a connection to Unsplash\u2019s library of stock images built into your admin dashboard). These stock images are appealing to the eye, easy to find on the internet, high quality, and there are thousands upon thousands of them available for free and paid that you can find for your website.<\/p>\n\n\n\n
However, there are a few major places on your website where stock photography does not work at all: pictures of you and\/or your staff, pictures of your business, and pictures of your services\/products. The bigger disadvantage of stock photography is that it does not facilitate a personal connection between your visitor and your business! For the doulas and birth professionals out there, your brand is often based on who you are and the unique services that you provide. Stock photographs can never replace the connection that you can create by sharing images of yourself and your work. Another problem with stock photos is that there are only so many babies and pregnant people available from these stock companies, so you tend to see some repeats among doula and birth pro websites. That devalues the uniqueness of your brand. Stock photos are also limited in the types of families they depict, as well as the races and sizes available. Your website won\u2019t feel inviting to all if it only shows one kind of person in the photos.<\/p>\n\n\n\n
You can check out these galleries for some great stock photography:<\/p>\n\n\n\n
What\u2019s that sound I hear? Cha-ching, cha-ching, cha-ching. Professional photography can be EXPENSIVE! Just like for your own services, photographers deserve to command a fair wage for their experience, skills, and abilities with the camera and computer (someone has to edit those photos). A professional will have the ability and tools to take the highest quality photographs and fix any blemishes, mistakes, or stray strands of hair that could ruin an otherwise perfect photograph.<\/p>\n\n\n\n
For many people just starting their business, hiring a professional photographer is just not in the cards. And that\u2019s OK! If you really want to have a professional photographer, why not get creative and consider proposing a trade. If that doesn\u2019t work then there is option #3 and my favorite option of them all.<\/p>\n\n\n\n
Thanks to advances in modern technology we all have access to a fantastic camera\u2026 our cellphones! Your cellphone has the ability to take beautiful photographs for your website, but to get the best of the best, follow these tips and tricks to produce high quality photos that reflect the high standards of your business.<\/p>\n\n\n\n
Research<\/strong><\/p>\n\n\n\n Now that you have picked out a template for your website, use its visual cues to create a consistent look, feel and style of photos that will be added to it. Our templates make a wonderful guide to the basic aesthetic behind the images you\u2019ll use on your website.<\/p>\n\n\n\n Let\u2019s not stop there though. Go online and check out your favorite doula and birth professional websites for image inspiration. Don\u2019t be afraid to check out your competitors too, especially the ones with successful and converting websites!<\/p>\n\n\n\n Plan<\/strong><\/p>\n\n\n\n Make a list of all of the images that your site needs so that when your shooting day (or days) arrives, you\u2019ll get everything that you need. Here are some photos to think of:<\/p>\n\n\n\n Header Image: This is the first image that your visitors will see at the top of your home page. It is a wide (not tall) image that should reflect what your business is about. For many doulas and birth professionals the character of their business\/brand is built around their own character and personality. When that is the case, a beautiful image of you is always a plus. We absolutely love the header image at malloryjacks.com<\/a>! Her brand is based around her own personality and she uses an image that portrays her character but doesn\u2019t overpower her call to action (\u201cWork With Me\u201d) or her brand name. Also take note the width of the image; remember to leave some space to the left, right, above, and below you. (P.S. Also check out her Instagram at https:\/\/www.instagram.com\/malloryjax\/<\/a> to see how she beautifully portrays her brand and herself to her social media followers).<\/p>\n\n\n\n